Schwinn "Continental" Bicycle, 1970

Summary

European-style, multi-speed bicycles with light frames and thin tires reignited American adults' interest in cycling in the mid-1960s. Within ten years, a general physical-fitness craze and an oil crisis fueled a second bicycle boom rivaling the 1890s original. This Schwinn Continental offered ten speeds to accommodate a variety of riding conditions. Its model name hints at the design's European origins.

European-style, multi-speed bicycles with light frames and thin tires reignited American adults' interest in cycling in the mid-1960s. Within ten years, a general physical-fitness craze and an oil crisis fueled a second bicycle boom rivaling the 1890s original. This Schwinn Continental offered ten speeds to accommodate a variety of riding conditions. Its model name hints at the design's European origins.

Artifact

Bicycle

Date Made

1970

Creators

Schwinn Bicycle Company 

Place of Creation

United States, Illinois, Chicago 

Creator Notes

Made by Schwinn Bicycle Co., Chicago, Illinois.

Location

Not on exhibit to the public.

Object ID

70.89.1

Credit

From the Collections of The Henry Ford. Gift of Schwinn Bicycle Company.

Material

Metal
Rubber (Material)
Vinyl

Color

Black (Color)
Brown
White (Color)

Dimensions

Height: 37 in

Width: 14 in

Length: 69.5 in

Wheelbase: 43 in

Inscriptions

on plate on front tube: SCHWINN (vertically) on down tube: Schwinn CONTINENTAL on seat tube: QUALITY / SCHWINN [in form of a cross] SCHWINN / CHICAGO / SCHWINN BICYCLE COMPANY / CHICAGO on left side at rear of frame: FE 59839 on seat: Schwinn / APPROVED on tires: Schwinn Puff High Pressure Road Racer, Nylon Schwinn Tubular Rim K-2

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