Texaco Service Station, circa 1960
Add to SetSummary
A combination of several design disciplines (styling, package design, product design, and graphic design), Walter Dorwin Teague's Texaco station suggested consistency, simplicity, and cleanliness -- a strong corporate identity that enabled Texaco to stand out in a highly competitive marketplace.
A combination of several design disciplines (styling, package design, product design, and graphic design), Walter Dorwin Teague's Texaco station suggested consistency, simplicity, and cleanliness -- a strong corporate identity that enabled Texaco to stand out in a highly competitive marketplace.
Artifact
Service station
Date Made
circa 1960
Creators
Place of Creation
Creator Notes
Made in the United States for Texaco, inc.
On Exhibit
at Henry Ford Museum in Driving America
Object ID
87.213.1
Credit
From the Collections of The Henry Ford. Gift of Cumberland Farms, Inc.
Material
Porcelain enamel
Wood (Plant material)
Glass (Material)
Color
White (Color)
Green
Red
Inscriptions
Front in red: TEXACO / Star decal Front right in green: MARFAK LUBRICATION Left upper, in red: Two star decals On left side door: LADIES / ASK ATTENDANT FOR KEY / THIS DOOR KEPT LOCKED / FOR CLEANLINESS / AND PROTECTION TO OUR PATRONS
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