Pennant, "Dale Jarrett, #88," 2001-2006
Add to SetSummary
NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional advertisers like auto parts stores and motor oils were joined by breakfast cereals, children's toys and other family-friendly products. Cigarette brands were phased out. NASCAR-themed souvenirs, like this pennant, increased sponsors' reach beyond race day.
NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional advertisers like auto parts stores and motor oils were joined by breakfast cereals, children's toys and other family-friendly products. Cigarette brands were phased out. NASCAR-themed souvenirs, like this pennant, increased sponsors' reach beyond race day.
Artifact
Pennant
Date Made
2001-2006
Keywords
Location
Not on exhibit to the public.
Object ID
2016.11.25
Credit
From the Collections of The Henry Ford. Gift of Matthew E. Talbot.
Material
Felt (Textile)
Color
Brown
Yellow (Color)
Dimensions
Height: 12 in
Width: 29.625 in
Inscriptions
front, upper right: UPS Racing across bottom: UPS, UPS.COM, UPS Racing logo and the UPS logo are registered trademarks of United Parcel Service of America Inc. and used under license. / Dale Jarrett and Robert Yates Racing trademarks are used under license. / Design #585 Limited Edition of 5000. front, right side: DALE JARRETT / ROBERT YATES / RYR / RACING
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