Vernor's Ginger Ale Bottle Label, circa 1928-1940

Summary

Vernor's Ginger Ale, one of the oldest surviving soft drinks in the United States, was created in 1866 in Detroit and remains a favorite beverage of Michiganders. Creator James Vernor's mixture included ingredients such as ginger, vanilla, spices, and sugar, but his process of aging the concoction in oak barrels is credited for the beverage's "deliciously different" taste, as this label declares.

Vernor's Ginger Ale, one of the oldest surviving soft drinks in the United States, was created in 1866 in Detroit and remains a favorite beverage of Michiganders. Creator James Vernor's mixture included ingredients such as ginger, vanilla, spices, and sugar, but his process of aging the concoction in oak barrels is credited for the beverage's "deliciously different" taste, as this label declares.

Artifact

Bottle label (Paper label)

Date Made

circa 1928-circa 1940

Location

Not on exhibit to the public.

Object ID

2016.0.12.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Yellow
Multicolored

Dimensions

Height: 4.25 in

Width: 3.5 in

Inscriptions

on front: Vernor's / GINGER ALE / deliciously different / Note: Vernor's should be ice cold when served, not weakened with ice in the glass. Stir well if preferred. / Formulated and bottled by James Vernor Company, Detroit, U.S.A. / Contents 1 Pt. 7 1/2 oz / Flavor Aged 4 Years in Wood

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