Hallmark "All-American Trucks Series: 1978 Dodge Li'l Red Express Truck" Christmas Ornament, 2000

Summary

Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.

Already known for greeting cards, Hallmark introduced a line of Christmas ornaments in 1973. The company's annual release of an increasing array of ornaments revolutionized Christmas decorating, appealing to customers' interest in marking memories and milestones as well as expressing one's personality and unique tastes.

Artifact

Christmas tree ornament

Date Made

2000

Subject Date

1978

Creators

Hallmark Cards, Inc. 

Palmiter, Don 

Place of Creation

United States, Missouri, Kansas City 

China 

Creator Notes

Designed by Don Palmiter of Hallmark Cards, Inc. in Kansas City, Missouri. Made in China.

Object ID

2019.65.2361

Credit

From the Collections of The Henry Ford.

Material

Plastic
Cardboard

Color

Multicolored

Inscriptions

on front of ornament: 1978 on sides of ornament: Li'll RED / EXPRESS / TRUCK on back of ornament: Li'l RED TRUCK on front of packaging: Hallmark / KEEPSAKE / ORNAMENT / 1978 Dodge Li'l Red Express Truck / All-American Trucks / DECORATION DES FETES / COLLECTOR'S SERIES on back of packaging: Sixth in the All-American Trucks Series. / Look for series verification 6 on this ornament. / The 1978 Li'l Red Express, the most popular of the factory-custom trucks / Dodge dubbed "Adult Toys," left many drivers begging to go out and play. / With a Canyon Red body, chrome mag wheels, and an oak-trimmed bed, / it was made to capture every eye on the strip. But if you didn't see Li'l Red, / you certainly heard it. a gleaming pair of chrome exhaust stacks, placed just / behind the cab, bellowed with the power of the truck's modified police V-8 / engine. Look for another classic truck in this series next year. / Sculpted by / Don Palmiter / For decorative use only. Not for young children. / Concue a des fins decoratives seulement. / Ne convient pas aux jeunes enfants. / Handcrafted - Dated 2000 on top of packaging: Hallmark on bottom of packaging: Dodge / Dodge is a registered DaimlerChrysler Corporation / Dodge is a registered trademark of DaimlerChrysler / Corporation U.S.A. and is used under license / by Hallmark. (C) DaimlerChrysler Corporation / Mfd. for Hallmark Cards, Inc., Kansas City, MO 64141 / Made in China QX6581

Connect 3

Discover curious connections between artifacts.

Learn More