Ford Good Drivers League, "Nationwide Driving Contest, $30,000.00 in Prizes!," 1940

Summary

Ford Motor Company created the Good Drivers League in 1940. Headed by Edsel Ford, the League promoted safe driving habits among high school students. The League initially invited boys to compete in state and national championships--girls would join in 1941. Contestants wrote essays and participated in driving tests. National champions won trophies and scholarships. America's entry into World War II ended the program.

Ford Motor Company created the Good Drivers League in 1940. Headed by Edsel Ford, the League promoted safe driving habits among high school students. The League initially invited boys to compete in state and national championships--girls would join in 1941. Contestants wrote essays and participated in driving tests. National champions won trophies and scholarships. America's entry into World War II ended the program.

Artifact

Brochure

Subject Date

1940

Collection Title

Fair Lane Papers Subgroup 

Location

Not on exhibit to the public.

Object ID

64.167.1.592

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 11 in

Width: 8.5 in

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