Edsel Advertisement, "This is the Edsel: The Emphasis is on Engineering, but the Accent is on Elegance," 1957
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Ford Motor Company introduced a new mid-priced brand, to better compete with General Motors and Chrysler, for 1958. Edsel came in four separate series. The top-level Citation featured special molding and medallions, and two- or three-tone paint. The convertible started at $3,766 and the two-door hardtop at $3,500. Ford discontinued the unsuccessful brand after the 1960 model year.
Ford Motor Company introduced a new mid-priced brand, to better compete with General Motors and Chrysler, for 1958. Edsel came in four separate series. The top-level Citation featured special molding and medallions, and two- or three-tone paint. The convertible started at $3,766 and the two-door hardtop at $3,500. Ford discontinued the unsuccessful brand after the 1960 model year.
Artifact
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Date Made
1957
Subject Date
28 October 1957 - 12 November 1957
Keywords
Collection Title
Location
Not on exhibit to the public.
Object ID
64.167.19.674
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 17.5 in
Width: 24 in