Edsel Advertisement, "This is the Edsel: The Emphasis is on Engineering, but the Accent is on Elegance," 1957

Summary

Ford Motor Company introduced a new mid-priced brand, to better compete with General Motors and Chrysler, for 1958. Edsel came in four separate series. The top-level Citation featured special molding and medallions, and two- or three-tone paint. The convertible started at $3,766 and the two-door hardtop at $3,500. Ford discontinued the unsuccessful brand after the 1960 model year.

Ford Motor Company introduced a new mid-priced brand, to better compete with General Motors and Chrysler, for 1958. Edsel came in four separate series. The top-level Citation featured special molding and medallions, and two- or three-tone paint. The convertible started at $3,766 and the two-door hardtop at $3,500. Ford discontinued the unsuccessful brand after the 1960 model year.

Artifact

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Date Made

1957

Subject Date

28 October 1957 - 12 November 1957

Location

Not on exhibit to the public.

Object ID

64.167.19.674

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 17.5 in

Width: 24 in

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