Product Label for Madam Jones Body Sweet Deoderant, 1926-1944
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Valmor Product Company, founded in the mid-1920s, sold beauty products to Black Americans. The company's product packaging was designed by Charles Dawson, a successful Black commercial artist whose illustrations of attractive modern Black Americans contributed to a burgeoning culture of positive Black identity. But the company's legacy is complicated--many of its products pushed a white assimilatory ideal, promising effects like skin lightening.
Valmor Product Company, founded in the mid-1920s, sold beauty products to Black Americans. The company's product packaging was designed by Charles Dawson, a successful Black commercial artist whose illustrations of attractive modern Black Americans contributed to a burgeoning culture of positive Black identity. But the company's legacy is complicated--many of its products pushed a white assimilatory ideal, promising effects like skin lightening.
Artifact
Label (Identifying artifact)
Date Made
1926-1944
Collection Title
Location
Not on exhibit to the public.
Object ID
2022.56.51
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 2 in.
Width: 2 in
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