Ford "The Universal Car" Sign, 1910-1918

Summary

Henry Ford's Model T was the first successful "world car"--a car that could be sold around the world with only minor modifications to its basic platform and parts. This advertising sign boasts the universal appeal of a car made and sold not only in the United States but also in South America, Europe, southern and eastern Asia, and Australia.

Henry Ford's Model T was the first successful "world car"--a car that could be sold around the world with only minor modifications to its basic platform and parts. This advertising sign boasts the universal appeal of a car made and sold not only in the United States but also in South America, Europe, southern and eastern Asia, and Australia.

Artifact

Advertising sign

Date Made

1910-1918

Location

Not on exhibit to the public.

Object ID

66.61.1

Credit

From the Collections of The Henry Ford.

Material

Steel (Alloy)
Enamel (Fused coating)

Color

Blue
White (Color)

Dimensions

Height: 12 in

Width: 30 in

Thickness: 0.063 in

Inscriptions

Obverse: FORD (script) / THE UNIVERSAL CAR

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