Product Label, "Heinz's Keystone Ketchup," 1883
Add to SetSummary
The H.J. Heinz Company pioneered the concept of prepared and packaged foods and brand name identification. Attractive labels, such as this colorful design for "Heinz's Keystone Ketchup," helped catch the attention of potential customers--hopefully encouraging them to purchase Heinz products rather than those of a competitor.
The H.J. Heinz Company pioneered the concept of prepared and packaged foods and brand name identification. Attractive labels, such as this colorful design for "Heinz's Keystone Ketchup," helped catch the attention of potential customers--hopefully encouraging them to purchase Heinz products rather than those of a competitor.
Artifact
Label (Identifying artifact)
Date Made
1883
Subject Date
1883
Creators
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.2284
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Color
Blue
Green
Red
Dimensions
Height: 4 in
Width: 9 in
Inscriptions
HEINZ'S / KEYSTONE KETCHUP
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