Advertising Process Photograph Showing Heinz Ocean Pier, Atlantic City, New Jersey, September 1923
Add to SetSummary
The Heinz Ocean Pier, opened 1898, was the Heinz Company's costliest and most ambitious venture. It is here that the "57 Varieties" slogan became synonymous with the company. Open year-round, the Pier included product displays, free samples, slide lectures of the company's Pittsburgh plant, an impressive art collection, and free pickle pins. A hurricane destroyed the building in 1944.
The Heinz Ocean Pier, opened 1898, was the Heinz Company's costliest and most ambitious venture. It is here that the "57 Varieties" slogan became synonymous with the company. Open year-round, the Pier included product displays, free samples, slide lectures of the company's Pittsburgh plant, an impressive art collection, and free pickle pins. A hurricane destroyed the building in 1944.
Artifact
Photographic print
Date Made
September 1923
Creators
Creator Notes
Made by Bartlett-Orr Press for H. J. Heinz Company.
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.1349
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Cardboard
Tracing paper
Technique
Toning (Photography)
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 9.5 in
Width: 7.75 in
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