Trade Card for Herman Miller, Come and See the New Designs at the Herman Miller Showroom, circa 1955

Summary

In the last third of the nineteenth century, American consumers could choose from an unprecedented variety of goods and services. Seeking to distinguish certain products and businesses from the competition, advertisers began to print and distribute trade cards. Though the popularity of these cards diminished after 1900, some companies employed the informative, often vibrant little advertisements well into the twentieth century.

In the last third of the nineteenth century, American consumers could choose from an unprecedented variety of goods and services. Seeking to distinguish certain products and businesses from the competition, advertisers began to print and distribute trade cards. Though the popularity of these cards diminished after 1900, some companies employed the informative, often vibrant little advertisements well into the twentieth century.

Artifact

Trade card

Date Made

circa 1955

Subject Date

circa 1955

Creators

Herman Miller, Inc. 

Place of Creation

United States, Michigan, Zeeland 

United States, Illinois, Chicago 

Creator Notes

Advertised products made by Herman Miller, Inc. of Zeeland, Michigan in their Chicago Showroom.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.177.191

Credit

From the Collections of The Henry Ford. Gift of Herman Miller, Inc.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 5.5 in

Width: 6.5 in

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