Pontiac Radiator Cap, circa 1930
Add to SetSummary
Early automobile manufacturers took advantage of the prominent location of radiators and affixed branded emblems to them. As cars evolved and radiators were hidden within vehicle bodies, manufacturers retained this practice by branding hoods or grilles. Emblems remained important branding tools, but also became meaningful to consumers as statements about their cars and themselves.
Early automobile manufacturers took advantage of the prominent location of radiators and affixed branded emblems to them. As cars evolved and radiators were hidden within vehicle bodies, manufacturers retained this practice by branding hoods or grilles. Emblems remained important branding tools, but also became meaningful to consumers as statements about their cars and themselves.
Artifact
Radiator cap
Date Made
circa 1930
Keywords
Location
Not on exhibit to the public.
Object ID
81.99.77
Credit
From the Collections of The Henry Ford.
Material
Metal
Dimensions
Height: 2.125 in
Width: 4 in
Depth: 5 in
Inscriptions
In raised letters on underside: MADE BY TERNSTEDT MFG. CO. DETROIT U S A / PATENT APPLIED FOR
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