"Wanted: Men Who Can Handle a Real Road Machine, Dodge Challenger Rallye," October 1972

Summary

Dodge introduced Challenger for 1970 as the brand's answer to upscale pony cars like Mercury's Cougar and Pontiac's Firebird. Available in either hardtop or convertible body styles, Challenger shared its major components with the Plymouth Barracuda. Dodge produced the first-generation Challenger from 1970 to 1974, with more than 165,000 cars sold across those five model years.

Dodge introduced Challenger for 1970 as the brand's answer to upscale pony cars like Mercury's Cougar and Pontiac's Firebird. Available in either hardtop or convertible body styles, Challenger shared its major components with the Plymouth Barracuda. Dodge produced the first-generation Challenger from 1970 to 1974, with more than 165,000 cars sold across those five model years.

Artifact

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Date Made

October 1972

Subject Date

October 1972

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

87.14.14.7

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 10.813 in

Width: 7.938 in

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