Trade Card for Gourlay Brothers & Co., Shirt Makers and Importers Men's Furnishing Goods, 1875-1890
Add to SetSummary
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.
Artifact
Trade card
Date Made
1875-1890
Subject Date
1875-1890
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
00.1430.18
Credit
From the Collections of The Henry Ford. Gift of Mrs. James R. Murphy
Material
Paper (Fiber product)
Technique
Lithography
Printing (Process)
Color
Multicolored
Dimensions
Height: 4.5 in
Width: 3 in
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