Advertising Poster for Bordon Manufacturing Company, 1908

Summary

The automobile arrived at a time when American women were fighting for the right to vote and seeking expanded opportunities beyond traditional domestic roles. The car quickly became a symbol -- and instrument -- of this new freedom. Advertisers made frequent use of automobile imagery, and carmakers increasingly targeted their ads toward women.

The automobile arrived at a time when American women were fighting for the right to vote and seeking expanded opportunities beyond traditional domestic roles. The car quickly became a symbol -- and instrument -- of this new freedom. Advertisers made frequent use of automobile imagery, and carmakers increasingly targeted their ads toward women.

Artifact

Poster

Date Made

1908

Subject Date

1908

Creators

Kober, G. F. 

Bordon Manufacturing Company 

American Lithographic Company 

Creator Notes

Artwork by G. F. Kober. Printed by the American Lithographing Company for the Bordon Manufacturing Company.

Collection Title

Poster Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

37.742.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Color

Multicolored

Dimensions

Height: 47 in

Width: 21 in

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