Illustration of the Heinz Company "57" Logo for Heinz's "Spice of Life" Booklet, 1915-1925

Summary

The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final product is created. This illustration was used in the H.J. Heinz Company publication, "The Spice of Life."

The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final product is created. This illustration was used in the H.J. Heinz Company publication, "The Spice of Life."

Artifact

Illustration (Layout feature)

Date Made

1915-1925

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.1759

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Cardboard
Ink
Paper (Fiber product)
Pencil (Marking material)

Technique

Drawing (Image-making)
Handwriting
Lithography
Mounting

Color

Black-and-white (Colors)

Dimensions

Height: 10.75 in

Width: 9.5 in

Inscriptions

written on back: The Back Cover of "Spice of Life."

The Spice of Life: A Visitor's View of the Home of...

Details

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