Advertising Layout for Heinz "57" Logo, 1920-1930
Add to SetSummary
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created. This layout was utilized in advertising to promote Heinz's famous "57 Varieties".
The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created. This layout was utilized in advertising to promote Heinz's famous "57 Varieties".
Artifact
Layout (Printer matter)
Date Made
1920-1930
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.596
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Glue
Illustration board
Ink
Pencil (Marking material)
Technique
Lettering (Processes)
Handwriting
Mounting
Color
Black-and-white (Colors)
Dimensions
Height: 17 in
Width: 13 in
Inscriptions
various artist notes, marks, and measurements in margins.
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