Advertisement from LIFE Magazine for 1910 Detroit Electric Car, "This Battery Will Outwear Your Car"

Summary

Detroit Electrics used Edison batteries. Many advertisements, like this one from 1910, used the famous inventor's image and reputation to boost confidence in the car's reliability.

Detroit Electrics used Edison batteries. Many advertisements, like this one from 1910, used the famous inventor's image and reputation to boost confidence in the car's reliability.

Artifact

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Date Made

June 16 1910

Subject Date

June 16 1910

Creators

Anderson Carriage Company 

Williams Printing Company 

Place of Creation

United States, New York, New York 

Creator Notes

Printed by Williams Printing Company, New York, for Anderson Carriage Co. of Detroit, Michigan

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.657.247

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 11 in

Width: 8.813 in

Inscriptions

At top of page: LIFE / THIS BATTERY WILL OUTWEAR YOUR CAR / Text reads: Do you know that there is an electric battery that has / finally solved the problem of battery repairs or renewals / --a battery that will outlast the life of your car? Thomas A. Edison has perfected just such a battery. / The elements of nickel and steel are practically / indestructible. The solution is an anti-acid mix / ture of caustic potash and water. The DETROIT is the only electric of the 1910 season / in which a sufficient number of cells of the larger / size (A-6) battery of 225 ampere-hours capacity / may be installed. The success of the DETROIT with the EDISON bat / tery has passed even the expectations of its in / ventor. Next season an electric not thus equipped / will be as out-of-date as a single cylinder gas engine. The Detroit Electric. Every one of our nine models is equipped to carry the lead or the large size "A-6" Edison Battery. The Edison battery does not de / teriorate when left discharged. You may / change the battery at high / rate or overcharge it without injury. It is not liable to leakage, / breakage or corrosion. The EDISON "A-6" has 225 ampere-hours capacity / as against 168 in the lead. It weighs 50% less per / capacity than any other make of battery. It in / creases with use, 30% above its rated efficiency. If you want a car now that is "modern-to- / the-minute"; that will be up to date next / season, get a DETROIT with an EDISON / battery. Condition: Bottom right corner bent.

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