1957 De Soto Sales Catalog, "Fireflite, Firedome, Firesweep"
Add to SetSummary
De Soto promoted its automobile as "The Most Exciting Car in the World Today!" in this 1957 sales catalog. The De Soto lineup included the Virgil Exner-designed Fireflite, Firedome, and Firesweep. Along with the new look came pushbutton automatic transmission, something viewed as modern in the 1950s.
De Soto promoted its automobile as "The Most Exciting Car in the World Today!" in this 1957 sales catalog. The De Soto lineup included the Virgil Exner-designed Fireflite, Firedome, and Firesweep. Along with the new look came pushbutton automatic transmission, something viewed as modern in the 1950s.
Artifact
Trade catalog
Date Made
1957
Subject Date
1957
Creators
Chrysler Corporation. DeSoto Division
Place of Creation
United States, Michigan, Detroit
Creator Notes
Made for DeSoto Division of Chrysler Corporation, Detroit, Michigan
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
81.154.2
Credit
From the Collections of The Henry Ford. Gift of Wallace D. Sawhill.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 9.375 in (Folded)
Width: 11 in (Folded)
Inscriptions
Text on cover: 1957 De Soto / FIREFLITE * FIREDOME * FIRESWEEP
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