Label, "H. J. Heinz Brand Tomato Ketchup," circa 1900
Add to SetSummary
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
Artifact
Label (Identifying artifact)
Date Made
circa 1900
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
53.41.2145
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Technique
Lithography
Printing (Process)
Color
Gold (Color)
Green
Red
White (Color)
Dimensions
Height: 8.875 in
Width: 7.875 in
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