Advertising Layout Showing Chef with Heinz Cooked Spaghetti, circa 1925

Summary

The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Advertising layouts were a step in the marketing process where the drawing, size, color, and arrangement were taken into consideration before the final advertisement was created. This layout shows a Heinz advertisement for its heat-to-serve spaghetti.

The H.J. Heinz Company employed ambitious and comprehensive advertising strategies to meet consumers at home, in stores, and everywhere in between. Advertising layouts were a step in the marketing process where the drawing, size, color, and arrangement were taken into consideration before the final advertisement was created. This layout shows a Heinz advertisement for its heat-to-serve spaghetti.

Artifact

Pen and ink drawing

Subject Date

circa 1925

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.41.1739

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Ink
Paper (Fiber product)

Technique

Drawing (Image-making)

Color

Black-and-white (Colors)

Dimensions

Height: 13.5 in

Width: 12.625 in

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