Advertisement for the Ford Model T Runabout, "For the Young Business Man," 1924

Summary

The efficiencies of the moving assembly line enabled Ford Motor Company to cut manufacturing costs for the Model T. In turn, this allowed Ford to decrease sales prices. By 1924, customers could buy a basic two-seat Model T runabout for as little as $265. That low price made the T attractive to young business professionals just starting their careers.

The efficiencies of the moving assembly line enabled Ford Motor Company to cut manufacturing costs for the Model T. In turn, this allowed Ford to decrease sales prices. By 1924, customers could buy a basic two-seat Model T runabout for as little as $265. That low price made the T attractive to young business professionals just starting their careers.

Artifact

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Date Made

1924

Subject Date

1924

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.384

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 16.75 in

Width: 11.625 in

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