Trade Card for "School Shoes," C. M. Henderson & Company, circa 1885

Summary

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

In the last third of the nineteenth century, an unprecedented variety of consumer goods and services flooded the American market. Advertisers, armed with new methods of color printing, bombarded potential customers with trade cards. Americans enjoyed and often saved the vibrant little advertisements found in product packages or distributed by local merchants. Many survive as historical records of commercialism in the United States.

Artifact

Trade card

Date Made

circa 1885

Creators

C.M. Henderson & Company 

S. Cornell (Firm) 

Place of Creation

United States, Illinois, Chicago 

United States, Illinois, Lawn Ridge 

Creator Notes

Product made by C. M. Henderson & Co., Chicago, Illinois, and sold by S. Cornell, Lawn Ridge, Illinois.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

89.0.541.337

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 3 in

Width: 4.5 in

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