"Our Competition Leave You But One Choice...," Jeep Wagoneer Advertisement, April 1985

Summary

Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. The company introduced the Jeep Wagoneer, designed by Brooks Stevens, for 1963. It was the first four-door, four-wheel-drive family wagon, and it was a sales success. American Motors Corporation, which purchased Kaiser Jeep in 1970, updated the Wagoneer with a second-generation version launched for 1984.

Kaiser Motors purchased Willys-Overland, including its successful Jeep brand, in 1953. The company introduced the Jeep Wagoneer, designed by Brooks Stevens, for 1963. It was the first four-door, four-wheel-drive family wagon, and it was a sales success. American Motors Corporation, which purchased Kaiser Jeep in 1970, updated the Wagoneer with a second-generation version launched for 1984.

Artifact

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Date Made

April 1985

Subject Date

April 1985

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

87.14.21.100

Credit

From the Collections of The Henry Ford. Gift of Dr. George S. May.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 11.125 in

Width: 8.25 in

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