Stutz Radiator Emblem, circa 1920
Add to SetSummary
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
Artifact
Radiator emblem
Date Made
circa 1920
Creators
Place of Creation
United States, Indiana, Indianapolis
Creator Notes
Made for the Stutz Motor Company, Indianapolis, Indiana.
On Exhibit
at Henry Ford Museum in Driving America
Object ID
86.129.131
Credit
From the Collections of The Henry Ford.
Material
Zinc alloy
Metal
Enamel (Fused coating)
Technique
Cloisonne
Die casting
Color
White (Color)
Red
Blue
Silver (Color)
Black (Color)
Dimensions
Height: 2.25 in
Width: 3.125 in
Thickness: 0.05 in
Inscriptions
In center: STUTZ Encircling outer: THE CAR THAT MADE / GOOD IN A DAY
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
