Streetcar Advertising Poster for Heinz Spaghetti, circa 1930

Summary

Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Spaghetti to passengers riding a streetcar.

Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This colorful poster advertised Heinz Spaghetti to passengers riding a streetcar.

Artifact

Poster

Subject Date

circa 1930

Location

Not on exhibit to the public.

Object ID

53.41.2255

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Colored ink
Paint (Coating)
Paper (Fiber product)

Technique

Printing (Process)

Dimensions

Height: 6 in

Width: 12 in

Inscriptions

text on advertisement reads: Ready Cooked with Tomato Sauce / Heinz Spaghetti

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