"Bye Bye Basics. Hello '87 Sentra!" Nissan Sentra Sport Coupe Advertisement, 1987

Summary

Many Americans scoffed at the first Japanese cars imported into the United States, convinced that "Made in Japan" meant poor quality. Japanese automakers quickly proved them wrong. By the mid-1980s, automobile critics frequently praised Nissan's Sentra and Stanza models for their dependability, fuel economy, and affordability. The Sentra made regular appearances on bestseller lists.

Many Americans scoffed at the first Japanese cars imported into the United States, convinced that "Made in Japan" meant poor quality. Japanese automakers quickly proved them wrong. By the mid-1980s, automobile critics frequently praised Nissan's Sentra and Stanza models for their dependability, fuel economy, and affordability. The Sentra made regular appearances on bestseller lists.

Artifact

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Date Made

May 1986

Subject Date

1987

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

87.14.21.107

Credit

From the Collections of The Henry Ford. Gift of Dr. George S. May.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 11.125 in

Width: 8.375 in

Inscriptions

The text reads in part: BYE BYE / BASICS. / HELLO / '87 SENTRA! ... Nissan announces the end of dull / and boring--introducing the '87 Sentra / Sport Coupe! Sleek, smooth and aggressively aero / dynamic, the Sentra Sport Coupe is a pleasure / to look at. / .../ The Sentra Sport Coupe is powered by a / 1.6 liter, fuel-injected, overhead cam, hemi / head 4-cylinder engine that delivers excel / lent response and great fuel economy with / its standard 5-speed gearbox: 23 EST City. / 35 EST Hwy.../ ... Nissan has taken the concept of / economy cars into a whole new dimension / of sporty, first class travel. ... THE NAME IS NISSAN

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