Advertising Layout for Heinz Cider Vinegar, circa 1930

Summary

The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.

The H.J. Heinz Company marketed its products everywhere from stores to various publications and even on streetcars. This advertising layout represents one of the steps in the marketing process in which the drawing or illustration, size, color, and arrangement are taken into consideration before the final advertisement is created.

Material

Color
Glue
Illustration board
Ink
Paint (Coating)

Technique

Mounting
Watercolors (Paintings)

Color

Multicolored

Dimensions

Height: 30 in

Width: 22 in

Inscriptions

text reads: Heinz Cider Vinegar / The Important Ingredient in a Hundred / Delicious Salads! Several drafting notes and measurements within the margins. Recipe titles are circled with notes in margins.

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