Fisk "Time to Re-Tire" Sign, 1920-1940
Add to SetSummary
Potential customers seeing this sign at a service station would know that Fisk Tires were sold there. Begun as the Fisk Rubber Company in 1898 and headquartered in Chicopee, Massachusetts, Fisk was one of five tire companies that dominated the American tire industry between 1920 and 1937. Facing competition during the 1930s, Fisk was acquired by U.S. Rubber in 1940.
Potential customers seeing this sign at a service station would know that Fisk Tires were sold there. Begun as the Fisk Rubber Company in 1898 and headquartered in Chicopee, Massachusetts, Fisk was one of five tire companies that dominated the American tire industry between 1920 and 1937. Facing competition during the 1930s, Fisk was acquired by U.S. Rubber in 1940.
Artifact
Advertising sign
Date Made
1920-1940
Location
Not on exhibit to the public.
Object ID
00.4.3780
Credit
From the Collections of The Henry Ford.
Material
Steel (Alloy)
Enamel (Fused coating)
Technique
Embossing (Technique)
Color
Maroon
Cream (Color)
Black (Color)
White (Color)
Dimensions
Height: 42 in (confirmed CMD)
Width: 52 in (confirmed CMD)
Depth: 0.75 in (confirmed CMD)
Inscriptions
Front: TIME TO / (image of tire and small child ready for bed) / RE-TIRE / FISK
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