Advertisement for Jordan Playboy, "Somewhere West of Laramie," Jordan Motor Car Company, 1923
Add to SetSummary
The 1923 "Somewhere West of Laramie" ad is considered one of the most influential automobile advertising campaigns. Edward S. Jordan, founder of the Jordan Motor Car Company, created the ad after company sales had flattened. His innovative ad painted an emotional and persuasive image -- with little mention of the car itself. A technique emulated by future automobile advertisers.
The 1923 "Somewhere West of Laramie" ad is considered one of the most influential automobile advertising campaigns. Edward S. Jordan, founder of the Jordan Motor Car Company, created the ad after company sales had flattened. His innovative ad painted an emotional and persuasive image -- with little mention of the car itself. A technique emulated by future automobile advertisers.
Artifact
Advertisement
Date Made
23 June 1923
Subject Date
1923
Creators
Place of Creation
United States, Ohio, Cleveland
Creator Notes
Made for Jordan Motor Car Company, Cleveland, Ohio. Original artwork by Fred Smith Cole.
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
87.14.16.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 11.5 in
Width: 8.5 in
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