Powerhouse, River, and Dam, 1924

Summary

In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. The effectiveness of the ads was due in large part to the specially commissioned artwork that accompanied the descriptive text. The restricted palette employed in the original art was imposed by the "duotone" process used for color reproduction.

In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. The effectiveness of the ads was due in large part to the specially commissioned artwork that accompanied the descriptive text. The restricted palette employed in the original art was imposed by the "duotone" process used for color reproduction.

Artifact

Oil painting (Visual work)

Date Made

1924

Location

Not on exhibit to the public.

Object ID

35.546.3

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Oil paint (Paint)
Canvas

Dimensions

Height: 24.125 in  (Painting Height)

Width: 56.125 in  (Painting Width)

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