Political Parade in New York City near the Heinz Company Electric Advertising Sign, 1900

Summary

H.J. Heinz rarely missed an opportunity to promote his line of pickled foods and condiments. The electric sign, seen here, was erected in New York City in 1900 and was the first of its kind. Here, the six-story sign -- topped with a 43-foot-long flashing Heinz pickle -- towered over a political parade held in support of Democratic presidential candidate William Jennings Bryan in 1900.

H.J. Heinz rarely missed an opportunity to promote his line of pickled foods and condiments. The electric sign, seen here, was erected in New York City in 1900 and was the first of its kind. Here, the six-story sign -- topped with a 43-foot-long flashing Heinz pickle -- towered over a political parade held in support of Democratic presidential candidate William Jennings Bryan in 1900.

Material

Paper (Fiber product)
Cardboard

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 11 in

Width: 16.5 in

Inscriptions

on parade banner in photo: THEY MAY MAKE YOU PARADE BUT THEY CAN'T MAKE YOU VOTE AGAINST BRYAN. MCKINLEY'S BADGE IS ON MY COAT BUT BRYAN'S IS NEAR MY HEART GOD BLESS HIM. on advertising sign in photo: HEINZ 57 VARIETIES / BAKED BEANS / INDIA RELISH / TOMATO SOUP / SWEET PICKLES

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