Premier Radiator Emblem, circa 1925
Add to SetSummary
Early automobile manufacturers took advantage of the prominent location of radiators and affixed branded emblems to them. As cars evolved and radiators were hidden within vehicle bodies, manufacturers retained this practice by branding hoods or grilles. Emblems remained important branding tools, but also became meaningful to consumers as statements about their cars and themselves.
Early automobile manufacturers took advantage of the prominent location of radiators and affixed branded emblems to them. As cars evolved and radiators were hidden within vehicle bodies, manufacturers retained this practice by branding hoods or grilles. Emblems remained important branding tools, but also became meaningful to consumers as statements about their cars and themselves.
Artifact
Radiator emblem
Date Made
circa 1925
Creators
Premier Motor Manufacturing Company
Place of Creation
United States, Indiana, Indianapolis
Creator Notes
Made for Premier Motor Manufacturing Company, Indianapolis, Indiana.
Location
Not on exhibit to the public.
Object ID
86.129.125
Credit
From the Collections of The Henry Ford.
Material
Zinc alloy
Metal
Enamel (Fused coating)
Technique
Cloisonne
Die casting
Color
Silver (Color)
Blue
White (Color)
Dimensions
Depth: 2.125 in
Thickness: 0.03 in
Inscriptions
Front: PREMIER / 1
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
