Recipe Booklet, "Kitchen Fresh Kraft Mayonnaise: Tempting Salad Recipes," circa 1935

Summary

After making a name for itself with the development of processed cheese in 1915, the J.L. Kraft and Bros. Co. began acquiring additional companies to diversify its product offerings. Among these acquisitions were several companies specializing in mayonnaise. In 1930, the Kraft-Phenix Cheese Company (as it was known after 1928) introduced Kraft Mayonnaise, and provided homemakers with recipes for using this product.

After making a name for itself with the development of processed cheese in 1915, the J.L. Kraft and Bros. Co. began acquiring additional companies to diversify its product offerings. Among these acquisitions were several companies specializing in mayonnaise. In 1930, the Kraft-Phenix Cheese Company (as it was known after 1928) introduced Kraft Mayonnaise, and provided homemakers with recipes for using this product.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 5.5 in

Width: 3.25 in

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