Buick Pocket Sewing Kit, circa 1940
Add to SetSummary
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. This 1940s sewing kit urged customers not only to remember the Buick brand vehicle but also to use Buick brand services.
Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. This 1940s sewing kit urged customers not only to remember the Buick brand vehicle but also to use Buick brand services.
Artifact
Sewing kit
Date Made
circa 1940
Place of Creation
Keywords
Location
Not on exhibit to the public.
Object ID
86.178.5
Credit
From the Collections of The Henry Ford.
Material
Cardboard
Cotton (Fiber)
Steel (Alloy)
Color
Red
Blue
White (Color)
Dimensions
Height: 2.125 in (closed)
Width: 1.5625 in (closed)
Inscriptions
Obverse: BUICK CARE / KEEPS / BUICKS BEST / BUICK AUTHORIZED SERVICE / Put your Buick in Buick Hands / Reverse: EVERY / 1000 MILES / LUBRICARE Interior: BUICK CARE IS THE STITCH IN TIME / Pocket Sewing Kit / Made in USA
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