Streetcar Advertising for Heinz Powdered Mustard, circa 1900
Add to SetSummary
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This poster advertised Heinz Powdered Mustard to passengers riding in a streetcar.
Henry J. Heinz rarely missed an opportunity to market his "57 Varieties" -- a catchy slogan he created despite offering a line of more than 60 packaged food products. A prolific promoter, Heinz aimed to reach consumers in stores, at home, and everywhere in-between. This poster advertised Heinz Powdered Mustard to passengers riding in a streetcar.
Artifact
Poster
Subject Date
circa 1900
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.427
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Colored ink
Technique
Chromolithography
Mounting
Printing (Process)
Color
Green
Multicolored
Red
Dimensions
Height: 10 in
Width: 19.75 in
Inscriptions
written on front: Heinz / Powdered Mustard / Strictly Pure / One of the 57 Varieties written on back: Merchants are authorized to / refund full purchase money / when any package bearing / our name fails to give entire / satisfaction. / H. J. Heinz Co.
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