1963 Studebaker Avanti Coupe
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Designed at a time when even sports cars tended toward the bulky and exuberant, Raymond Loewy's vision for the Avanti was lean, with minimal chrome and deliberate avoidance of decorative flourishes. Its hidden radiator grill and asymmetric hood further marked it out among the competition. Avanti's sales did not save Studebaker, but demand ensured its continued independent production into the 1980s.
Designed at a time when even sports cars tended toward the bulky and exuberant, Raymond Loewy's vision for the Avanti was lean, with minimal chrome and deliberate avoidance of decorative flourishes. Its hidden radiator grill and asymmetric hood further marked it out among the competition. Avanti's sales did not save Studebaker, but demand ensured its continued independent production into the 1980s.
Artifact
Automobile
Date Made
1963
Location
Not on exhibit to the public.
Object ID
76.49.1
Credit
From the Collections of The Henry Ford. Gift of Arnold L. Wagner.
Material
Steel (Alloy)
Aluminum (Metal)
Fiberglass
Glass (Material)
Rubber (Material)
Color
Gray (Color)
Black (Color)
Specifications
Make & Model: 1963 Studebaker Avanti Coupe
Maker: Studebaker Corporation, South Bend, Indiana
Engine: V-8, overhead valves, 289 cubic inches
Transmission: 3-speed automatic
Height: 54 inches
Wheelbase: 109 inches
Width: 70 inches
Overall length: 192 inches
Weight: 3148 pounds
Horsepower: 240
Pounds per horsepower: 13.1
Price: $4,445
Average 1963 wage: $5,343 per year
Time you'd work to buy this car: about 10-1/2 months
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