Heinz Products in Manhattan Food Store Display, Boston, Massachusetts, circa 1930
Add to SetSummary
The H.J. Heinz Company employed a robust, well-trained sales force to work directly with grocery stores throughout the country. After securing a store's business, Heinz salesmen visited regularly to introduce new products, clear expired or otherwise unsaleable merchandise, and create product displays. These neat, orderly presentations caught shoppers' attention and helped reinforce the notion that Heinz products were of consistent, high quality.
The H.J. Heinz Company employed a robust, well-trained sales force to work directly with grocery stores throughout the country. After securing a store's business, Heinz salesmen visited regularly to introduce new products, clear expired or otherwise unsaleable merchandise, and create product displays. These neat, orderly presentations caught shoppers' attention and helped reinforce the notion that Heinz products were of consistent, high quality.
Artifact
Photographic print
Subject Date
circa 1930
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
53.41.253
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Linen (Material)
Technique
Gelatin silver process
Mounting
Color
Black-and-white (Colors)
Dimensions
Height: 8 in
Width: 10 in
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