World War I Poster, "They Kept the Sea Lanes Open," circa 1917

Summary

During the First World War, governments of all the warring nations used poster campaigns to encourage civilian and military support of the war effort. Artists widely used an innovative advertising technique for these posters that moved away from a factual depiction of a product's material or event's subject to an emphasis on appealing to the viewer's emotions.

During the First World War, governments of all the warring nations used poster campaigns to encourage civilian and military support of the war effort. Artists widely used an innovative advertising technique for these posters that moved away from a factual depiction of a product's material or event's subject to an emphasis on appealing to the viewer's emotions.

Artifact

Poster

Date Made

circa 1917

Subject Date

circa 1917

Creators

Shafer, L. A. (Leon Alaric), 1866-1940 

W.F. Powers Lithography Company 

Place of Creation

United States, New York, New York 

Creator Notes

Poster by artist L.A.(Leon Alaric) Shafer, printed by W.F. Powers Lithography Co., New York, New York

Collection Title

Poster Collection 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

53.5.352.1

Credit

From the Collections of The Henry Ford. Gift of Mrs. D. Dwight Douglas.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 28.5 in

Width: 39 in

Inscriptions

Printed on poster upper right corner: THEY KEPTTHE / SEA LANES OPEN / Printed under image: INVEST IN THE / VICTORY LIBERTY LOAN.

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