Lunchbox, Mickey Mouse Club, 1963
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While most Hollywood moviemakers thought television was a passing fad, Walt Disney used it to his advantage. Disneyland the television show, which premiered in October 1954, helped fund Disneyland the theme park. In 1955, Walt Disney introduced The Mickey Mouse Club, the first show he had ever designed expressly for children. It was wildly popular with both children and adults.
While most Hollywood moviemakers thought television was a passing fad, Walt Disney used it to his advantage. Disneyland the television show, which premiered in October 1954, helped fund Disneyland the theme park. In 1955, Walt Disney introduced The Mickey Mouse Club, the first show he had ever designed expressly for children. It was wildly popular with both children and adults.
Artifact
Lunchbox
Date Made
1963
Location
Not on exhibit to the public.
Object ID
99.12.15
Credit
From the Collections of The Henry Ford.
Material
Metal
Plastic
Dimensions
Height: 7.5 in
Width: 8 in
Length: 3.75 in
Inscriptions
lunchbox: WALT DISNEY'S / MICKEY MOUSE CLUB / ALADDDIN INDUSTRIES, INCORPORATED; / NASHVILLE,TENN.,U.S.A. / WALT DISNEY PRODUCTIONS | WALT DISNEY'S / MICKEY MOUSE CLUB / OFFICIAL IDENTIFICATION CARD /(handwritten) Valerie Venere / 38 Colonial Dr / Mt.Voann, Pa. / PASTE / YOUR / PICTURE / HERE inside:"SAFETY FIRST"...
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