Swatch Watch, circa 1985
Add to SetSummary
In the 1980s, adolescent and teen consumers across the world became attracted to a new type of watch called the "Swatch." First-marketed in the U.S. in 1983 the Swatch helped reestablish the Swiss as the world's major watchmaker. This watch was introduced as Generation X began to mature and acquire personal accessories. Swatch watches proliferated because of their aesthetic appeal rather than their functionality.
In the 1980s, adolescent and teen consumers across the world became attracted to a new type of watch called the "Swatch." First-marketed in the U.S. in 1983 the Swatch helped reestablish the Swiss as the world's major watchmaker. This watch was introduced as Generation X began to mature and acquire personal accessories. Swatch watches proliferated because of their aesthetic appeal rather than their functionality.
Artifact
Wrist watch
Date Made
circa 1985
Creators
Societe de Microelectronique et d'Horlogerie
Place of Creation
Creator Notes
Manufactured by the SSIH/ASUAG Holding Company (1983-1986) or the Societe de Microelectronique et d'Horlogerie (1986-1998).
On Exhibit
at Henry Ford Museum in Your Place in Time
Object ID
99.165.1
Credit
From the Collections of The Henry Ford.
Material
Plastic
Metal
Color
Multicolored
Dimensions
Width: 1.375 in
Length: 9.125 in
Inscriptions
on watch face: ANNVS SOLARIS - ANNVS STELLATVS - ANNVS VENTORVM | on back of face: S330/PATENTED WATERRESISTANT/5755/SWISS MADE/BATTERY/11,60x3,10/1,55V
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