Postcard, Ford Motor Company Exhibit Building, California-Pacific International Exposition, San Diego, California, 1935

Summary

Ford's steel, concrete, and glass exhibition building towered above more traditional structures at the 1935 California Pacific International Exposition in San Diego. The Ford Building -- created in the "Streamline Moderne" architectural style by industrial design pioneer Walter Dorwin Teague -- combined clean curves and sharp lines with modern materials, reflecting technological progress in the new machine age.

Ford's steel, concrete, and glass exhibition building towered above more traditional structures at the 1935 California Pacific International Exposition in San Diego. The Ford Building -- created in the "Streamline Moderne" architectural style by industrial design pioneer Walter Dorwin Teague -- combined clean curves and sharp lines with modern materials, reflecting technological progress in the new machine age.

Artifact

Postcard

Date Made

1935

Subject Date

1935

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.554.3

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Cardboard
Paper (Fiber product)

Technique

Photomechanical processes

Color

Multicolored

Dimensions

Height: 3.5 in

Width: 5.5 in

Inscriptions

Text on front: FORD EXHIBIT / CALIFORNIA-PACIFIC INTERNATIONAL EXPOSITION / San Diego-- 1935 Text on verso: ... THE FORD MOTOR COMPANY EXHIBITS AT SAN DIEGO / TELL THE FASCINATING STORY OF HOW A MODERN MOTOR CAR IS / PRODUCED.THEY SHOW HOW THE GREAT FORD FACTORIES CONVERT / RAW MATERIALS INTO FINISHED PARTS FOR THE FORD V-8 CAR AND / THE INTERESTING PROCESSES BY MEANS OF WHICH QUALITY PRO- / DUCTION AND PRECISION MANUFACTURE GO HAND IN HAND /.

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