Cheerios Breakfast Cereal Featuring Richard Petty, 2001
Add to SetSummary
As NASCAR attracted a wider fanbase, it also attracted a broader group of sponsors beyond traditional auto parts and services providers. General Mills, maker of Cheerios breakfast cereal, sponsored Richard Petty's racing team from 2000-2008. This box shows the company's pride in being associated with NASCAR's all-time winningest driver, and affirms stock car racing's arrival as a mainstream family sport.
As NASCAR attracted a wider fanbase, it also attracted a broader group of sponsors beyond traditional auto parts and services providers. General Mills, maker of Cheerios breakfast cereal, sponsored Richard Petty's racing team from 2000-2008. This box shows the company's pride in being associated with NASCAR's all-time winningest driver, and affirms stock car racing's arrival as a mainstream family sport.
Artifact
Packaging
Date Made
2001
Keywords
On Exhibit
at Henry Ford Museum in Driven to Win: Racing in America
Object ID
2001.88.1
Credit
From the Collections of The Henry Ford. Gift of Dorothy Cederquist.
Material
Cardboard
Color
Yellow (Color)
Dimensions
Height: 12 in
Width: 8.25 in
Depth: 2.75 in
Inscriptions
Front of box: GENERAL MILLS / CHEERIOS / TOASTED WHOLE GRAIN OAT CEREAL...
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