Campbell's Soup Can "Souper Dress," 1966-1967
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This playful paper dress was inspired by the work of pop artist Andy Warhol, who began using the Campbell soup can image in his artwork during the early 1960s. Produced by the Campbell Soup Company in 1966-67, these "Souper" dresses served as creative advertising for the company during the late 1960s--a time when disposable paper dresses were a popular fad. …
This playful paper dress was inspired by the work of pop artist Andy Warhol, who began using the Campbell soup can image in his artwork during the early 1960s. Produced by the Campbell Soup Company in 1966-67, these "Souper" dresses served as creative advertising for the company during the late 1960s--a time when disposable paper dresses were a popular fad.
This playful paper dress was inspired by the work of pop artist Andy Warhol, who began using the Campbell soup can image in his artwork during the early 1960s. Produced by the Campbell Soup Company in 1966-67, these "Souper" dresses served as creative advertising for the company during the late 1960s--a time when disposable paper dresses were a popular fad.
This dress was worn by Thelma Nykanen, an executive secretary at General Motors in Detroit. Since the dress was made of paper, it could easily be altered to accommodate the wearer. Nykanen simply trimmed a few stripes off the bottom to shorten it up a bit.
Artifact
Dress (Garment)
Date Made
1966-1967
Keywords
Location
Not on exhibit to the public.
Object ID
2002.43.1
Credit
From the Collections of The Henry Ford. Given in Memory of Thelma D. Nykanen
Material
Paper (Fiber product)
Cellulose
Cotton (Textile)
Technique
Printing (Process)
Color
Red
Black (Color)
Gold (Color)
Dimensions
Width: 23.5 in (width at hem)
Length: 36.75 in (length from hem to shoulder seam)
Inscriptions
CAMPBELL'S SOUP [printed on dress] The Souper Dress/No cleaning-no washing-it's carefree/Fire resistant unless washed or cleaned/to refreshen, press lightly with warm iron/80% cellulose 20% cotton [Tag on back]
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