1915 Chevrolet Motor Co. Sales Brochure, "The Four Hundred and Ninety"

Summary

Chevrolet's 490 model, introduced for 1916, took its name from its starting price of $490 for the touring car version. That price put the 490 into direct competition with Ford's top-selling Model T, which started at $440 for a touring car. For Chevrolet's slightly higher price, customers got slightly more horsepower and a sliding-gear transmission rather than Ford's planetary gearset.

Chevrolet's 490 model, introduced for 1916, took its name from its starting price of $490 for the touring car version. That price put the 490 into direct competition with Ford's top-selling Model T, which started at $440 for a touring car. For Chevrolet's slightly higher price, customers got slightly more horsepower and a sliding-gear transmission rather than Ford's planetary gearset.

Artifact

Trade catalog

Date Made

1915

Subject Date

1915

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

92.150.2305

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 7 in

Width: 5 in

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