1924 Ford Motor Company Institutional Message Advertising Campaign, "Saving Millions by Robbing Smoke of its Waste"

Summary

In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. By combining an apocalyptic industrial scene and orderly flowchart this ad suggests the extreme range of activities fundamental to the Rouge plant.

In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. By combining an apocalyptic industrial scene and orderly flowchart this ad suggests the extreme range of activities fundamental to the Rouge plant.

Artifact

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Date Made

1924

Subject Date

1924

Creators

Ford Motor Company 

Charleson, Malcolm Daniel, 1888-1943 

Creator Notes

Made for Ford Motor Company. Original artwork by Malcolm Charleson.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.468

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 17 in

Width: 22.75 in

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