1924 Ford Motor Company Institutional Message Advertising Campaign, "For the People and Posterity"
Add to SetSummary
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. At the heart of this ad is a notion dear to modern environmentalists -- and long valued by farmers -- a denial of the very idea of "waste."
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. At the heart of this ad is a notion dear to modern environmentalists -- and long valued by farmers -- a denial of the very idea of "waste."
Artifact
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Date Made
1924
Subject Date
1924
Creators
Charleson, Malcolm Daniel, 1888-1943
Creator Notes
Made for Ford Motor Company. Original artwork by Malcolm Charleson.
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.19.469
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Green
Dimensions
Height: 17 in
Width: 22.75 in
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