Everlast "Modern" Coasters, 1953-1955
Add to SetSummary
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. As interest in aluminum wares waned after World War II, Everlast attempted to reinvent its products introducing a contemporary line in 1953 called, "Everlast Modern."
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. As interest in aluminum wares waned after World War II, Everlast attempted to reinvent its products introducing a contemporary line in 1953 called, "Everlast Modern."
Artifact
Coaster (Container)
Date Made
1953-1955
Keywords
Location
Not on exhibit to the public.
Object ID
2005.121.170
Credit
From the Collections of The Henry Ford. Gift of Constance & James Levi.
Material
Aluminum (Metal)
Wood (Plant Material)
Color
Silver (Color)
Black (Color)
Dimensions
Height: 7.5 in
Diameter: 8.5 in
Inscriptions
on bottom: EVERLAST / FORGED ALUMINUM
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