Everlast Aluminum Advertisement, "Everlast Hand-Forged Aluminum, So Beautiful -- So Versatile," 1948-1949
Add to SetSummary
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This clipping advertises Everlast's "Bali Bamboo" line of products, noting its beautiful, versatile, durable, and lightweight qualities.
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. This clipping advertises Everlast's "Bali Bamboo" line of products, noting its beautiful, versatile, durable, and lightweight qualities.
Artifact
Advertisement
Date Made
1948-1949
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2006.42.4
Credit
From the Collections of The Henry Ford. Gift of Constance & James Levi
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Black-and-white (Colors)
Dimensions
Height: 4.5 in
Width: 4.75 in
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